Danny Meadows from Digital Strategy consulting has written a very interesing article about Direct Marketing 2.0. What was striking to me, as a Direct Marketing specialist, that direct marketing disciplines form the base for today's digital skills. Think of basics like
* split run testing
* how to check the best offer
Marketing is changing at a fast pace, and so is Direct Marketing. Direct Marketing 2.0 is about how to use online behaviour to next generation customer data that enable us to create perfectly targeted webcentric marketing.
Predictive modelling still plays an important part in this. The complex data that are gathered need to be tuned to be able to extract the right customers and propositions. You are what you click, so to say.
Danny Meadows also mentions retargeting - a practice that can truly boost the action response when done intelligently.
80% right, 100% wrong
Now with a classic post DM piece, if you have done most of your homework, you should expect a resonable response. Danny Meadows stresses that in the online world of digital marketing, a lot can go wrong.
Every Marketing case is different, and there is no fool proof method to simply reel in the desired results. But by using checklists and a step by step approach before big money is invested, risks can definitely be minimalised.
Click here for more information
* split run testing
* how to check the best offer
Marketing is changing at a fast pace, and so is Direct Marketing. Direct Marketing 2.0 is about how to use online behaviour to next generation customer data that enable us to create perfectly targeted webcentric marketing.
Predictive modelling still plays an important part in this. The complex data that are gathered need to be tuned to be able to extract the right customers and propositions. You are what you click, so to say.
Danny Meadows also mentions retargeting - a practice that can truly boost the action response when done intelligently.
80% right, 100% wrong
Now with a classic post DM piece, if you have done most of your homework, you should expect a resonable response. Danny Meadows stresses that in the online world of digital marketing, a lot can go wrong.
Every Marketing case is different, and there is no fool proof method to simply reel in the desired results. But by using checklists and a step by step approach before big money is invested, risks can definitely be minimalised.
Click here for more information
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